Sega · 1992 · Sega Genesis / Mega Drive
"SEGA!"
The distinctive shouted "SEGA!" audio logo — screamed at the beginning of television advertisements — became one of the most recognisable sonic brand identities in 1990s consumer electronics.
The "Sega Scream" emerged from a 1991–1992 campaign strategy to give Sega a distinctive audio signature that would identify the brand before any visuals appeared on screen. The scream — a multi-voice, distorted shout of "SEGA!" recorded to suggest raw energy — opened television advertisements including the launch advertising for Sonic the Hedgehog 2 and the broader "Welcome to the Next Level" campaign. The scream was applied across all Genesis advertising through 1993 and into the 32X and Saturn launch periods.