Atari Corporation · 1989–1995 · ~7,000,000
The first handheld with a colour LCD screen, hardware sprite scaling, and backlit display — launched the same year as the Game Boy but overwhelmed by Nintendo's software library and battery life advantages.
Designed by Epyx and sold to Atari, the Lynx was technically superior to the Game Boy in almost every hardware dimension: colour screen, backlit display, hardware sprite scaling, and a custom blitter chip. The Lynx could even be linked with other units for multiplayer. But it consumed six AA batteries in four hours compared to the Game Boy's ten hours on four AAs. Its library never exceeded 70 games, and Nintendo's software dominance with Tetris and Mario was insurmountable.