Editor-in-Chief / Founder · GameFan / Play Magazine · 1992–2019 · American
Dave Halverson founded GameFan in 1992 and introduced a visually distinctive, unabashedly enthusiast style of games criticism that prioritised import coverage and aesthetic presentation over consumer-guide utility.
Dave Halverson launched GameFan as a deliberate alternative to EGM's functional review format, modelling it instead on Japanese gaming magazines with their emphasis on full-bleed screenshots, stylised layouts, and evangelical coverage of Japanese games before their Western release. GameFan reviewers wrote in a personal, enthusiastic register that eschewed objectivity for declared taste — a position that divided readers but built an intensely loyal audience. Halverson's magazine was among the first American publications to give extended coverage to the Saturn, to PlayStation RPGs including Final Fantasy VII before its Western release, and to fighting games as an art form. When GameFan ceased publication in 2000, Halverson immediately launched Play Magazine, which continued his editorial philosophy until 2009. He has faced serious misconduct allegations that emerged publicly in 2019.